Mompreneur: Marcyne Touchton

Mompreneurs – Marcyne Touchton
Names: Marcyne Touchton

Family: Brian, sons Drew & Kyle, daughter Paige, and Conner, our dog

Business: Domaine Staging®, a top ASP® home staging® service provider in Charlotte, NC. Our home staging® program accelerates marketing and increases the buyer appeal of your home to help you earn a quicker and greater return on investment. 75% of our Staged properties sell in 15 days or less! Our services literally transform lives and help clients realize their goals sooner, whether they are selling their home or improving their home’s everyday living appeal.

How long in business? 3 and half years

What inspired you to go into business for yourself? A designer friend of mine who was doing a faux finish on my cabinets mentioned to me that I should go into Staging, and I had never heard of it before. She was from the West Coast and that is where Barb Schwarz, the Creator of Home Staging® created the industry. I researched into it and was very intrigued. I wasn’t sure though if that was my calling and was hesitant to make the commitment to take the course.
One day my husband looks slyly and asks me, “have you heard of Barb Schwarz?”…I’m thinking is he crazy, I was asking about taking her course to him for months. Found out he had a mutual colleague who brought my husband in the loop for this project they were doing for It took him months to finally tell him his wife was really wanting to train with the Creator herself, and she said, “fly her up here.” He set it all up for me to personally take the course from her, and I took the course, and have been going full force since. Now I sit on her Board for the IAHSP (International Association of Home Staging Professional) as Director of Marketing and Public Relations. Talk about finding your calling or it finding you!

Who is your mentor? My mentor is the remarkable women who created Home Staging – Barb Schwarz. She is a distinguished author, speaker, realtor, trainer, and most of all, a wonderful human spirit whose mission in life is to spread the word about the benefits of Staging.

Advantages of being a business owner : I get to wake up and do what I love doing! I can set my hours, although I find that being my own boss, I work more hours than I would have with a 9-5 job. I have the flexibility and the power to put things into motion alot quicker if I see the need without having to wait on approval from upper management. I have a group of sound decision makers at my disposal, if need be, but ultimately the decision is up to me.

What’s most important when starting your own business? Lay out the foundation. Know what kind of company you want to be before starting it and timelines for achieving set goals. Also know your strengths and weaknesses so you can make sure you have on board everyone you need to make your business work. Be knowledgeable about the field that you want to enter and do your homework, which should include interviewing people in the industry you want to be in and the type of business you want to be.

I laughed so hard (on the inside), when speaking with a salesperson about what I did for a living. He said, “wow, my wife would love to do that. I think she should take the ASP course so she can be a Stager too…when the baby comes in a month, that will be the perfect job for her as she can do that in her spare time.” If you are doing something as a hobby, that is wonderful. If you want to make money doing this as your profession, it will take more than wishing and thinking that people will start calling you for you to do well.

Advice for women starting a business: You have to do what you love or you will not have the passion and drive required, and ultimately, your business will reflect it and suffer.

Don’t beat yourself up too bad when you find you have to sacrifice attending some of the children’s sporting games or events because of “setting up shop.” Having said that, however, schedule your time for the children like you would a client to ensure that you do get some one on one time with them.

I was feeling like the worst mom in the world one day, and my son heard me crying. I told him, “when I started my business, I had no idea it would be all time consuming and now am realizing that its taking time away from you guys. Its outta control, do you ever wish I would quit?” He told me, “Mom, it is neat seeing you doing something I can see you really love and I am so proud of you. I think you are just tired and we just need to step it up more and help around the house.” WOW, that was when I learned from my younger son that day, that kids can empathize and they will lend a helping hand when they are asked for one. (I think its been great that they no longer take mom for granted although it is a constant emotional battle of guilt for me. I expect a lot of working mothers can relate)