Promote Your School With Charlotte Parent!
Charlotte Parent offers year-round, customizable digital + print solutions to help connect parents to your school. We have partnered with an award-winning, full-service digital agency to provide highly-targeted digital marketing opportunities in the Charlotte market, and beyond. We also have special Fall 2021 opportunities via print, digital & in-person events to connect with parents during open house season.
Get in touch: To sign-up for one or more of the programs below, click here and complete the form. One of our account managers will be in touch within 24 hours.
Charlotte Parent Fall 2021 Advertising Programs
Saturday, Oct. 16, 2021, at TPC Piper Glen
Private, public and charter schools Charlotte/South Charlotte area (extending from Uptown through Rock Hill) will join us on the lawn of the beautiful TPC Piper Glen golf club in South Charlotte from 10 a.m.-1 p.m. Expected attendance: 200 families. A school booth sponsorship ($650) includes a 6 ft. table, black linen and two chairs (approximately 8 ft. x 5 ft. of booth space). Participating schools will also be featured in all pre-promotion of the school fair which includes a listing on the event landing page, inclusion within e-blasts, promotion within our parent publication Charlotte magazine and more. Learn more and register for a booth here.
North Charlotte/Lake Norman School Fair
Coming in 2022
Our annual print Education Guide publishes in November (45,000 copies). This free glossy publication is distributed throughout the year at over 800 locations in the Charlotte-metro area including Harris Teeter, CVS, libraries, daycare centers, medical offices, real estate offices (included within relocation packets), YMCA + rec centers & more. It is a comprehensive guide that covers private, charter and public schools in Cabarrus, Gaston, Iredell, Lincoln, Mecklenburg, Union and York counties. View the digital edition here.
Deadline: Sept. 15
Available sizes: Full Page – $2,890 | Half Page – $1,870 | One-Third Page – $1,235 | $900 – One-Sixth Page
Charlotte Magazine Special Education Advertising Sections
October 2021 + January 2022 Issues
Our sister publication Charlotte magazine offers two opportunities to showcase your school during Open House and application season. Charlotte magazine is a glossy, paid subscriber and newsstand-based publication with a readership of 110k in the Greater Charlotte area. The magazine reaches an affluent audience (average HHI $274k) and 48% of readers have children living at home. Reserve now!
October 2021 School Profiles: Half or Full Page school profile designed by our team. Highlight fall open house dates, accolades, program highlights and more. Full page submit 300-350 words, photo + logo; Half page submit 150-200 words, photo + logo.
Deadline: Aug. 4.
Available sizes: $3,000 Full Page. | $2,000 Half Page
January 2022 School Choice Guide: Half or Full Page standard ad that appears within this extensive guide to the area’s Pre-K—12 schools.
Deadline: Nov. 3
Available sizes: $3,000 Full Page. | $2,000 Half Page
Digital Advertising Opportunities via Charlotte Parent
Reach parents in Charlotte using our highly targeted, award-winning digital marketing agency. Our digital strategy team can customize a targeted campaigns to lead results for your school! Schedule a call with our digital strategy team today, click here.
Get in front of your target market, our digital agency is widely integrated with all the major data exchanges. Display ads appear on the top 5,000 websites in the United States. Targeting capabilities include content, behavior, demographic, retargeting and geo targeting.
Device ID Display Campaign
Every mobile phone has a unique device ID number that is anonymously associated with the carrier of the device. Device ID Targeting and Geo Fencing takes advantage of that by monitoring the location information associated with each device (demographic data, visitor, frequency, household income and more). Device ID ads appear on local parent’s mobile phone apps. Target parents via these types of targeting strategies:
- Visitor Targeting: Reach parents who have visited targeted locations in the past (area pre-schools, childcare centers, shopping centers/grocery stores, recreation centers, country clubs, etc.)
- Competitor Targeting: Reach parents who have visited competitor locations in the past, regardless of where they are now.
- Home Address Identification: Link device IDs to home addresses within your school’s target market.
- and more!
Dedicated email blasts sent out on behalf of the advertiser targeted to specific users (geographically and demographically) and delivered to their personal and/or work email address. Promote your fall open houses, registration deadlines and more!
SEO & Map Optimization
Stand out from your competition and expand your footprint. Appear on 200+ listings across the web, generate new reviews from parents, track month over month progress more. Our team of certified digital strategists will work with you to lean what people search for into Google to find your school and will optimize your campaign so your organization ranks higher throughout the web. Get found on Google, Waze, Bing and more much!
Sample Bundle Campaign:
- Programmatic Display – 50,000 impressions per month
- Device ID Campaign – 40,000 impression per month
- Email Marketing – 32,500 inboxes in one send
Price: $1,650 per month
BONUS! If your school participates in a 3-month digital program this fall, you will receive a bonus spotlight in our digital Open House Guide via CharlotteParent.com featuring school open house dates. The Open House Guide will be promoted via social media and email marketing. The bonus spotlight includes premium positioning, photo, logo and test. The guide launches Sept. 15, 2021.