Investing in Legos


I’m going to go out on a limb here and say that someone in your house probably received some Legos this holiday season.

Those colorful themed sets have always been the bane of my existence (we’ve had to purchase a table and several containers with drawers just to help with organization for my kids and their piles of Legos) but a news headline that caught my eye this morning made me take pause. An article published today in The Daily Telegraph discusses how investors have secured a better return in recent years over investments in the stock market, gold or bank accounts.

At first, this made me want to throw up a fist and shout “whoo hoo!” but there are caveats, as with anything else that sounds too good to be true. This headline applies mostly to specific Lego sets, such as Star Wars or sets featuring landmarks or specific brands. As with most collectibles, the sets are also worth more if they are still in their original packaging.

If you want to buy some Lego collectible sets for possible resale in the future, have at it. The Daily Telegraph article suggests buying one set to build and one to save for a rainy day. Holidays are a prime time when consumers are looking to buy retired sets, and they may not care if it’s in the original packaging, as long as all the pieces are there (saving the instruction booklets helps, too).

As a parent, where I see the potential to make a little extra money is on all those little mini figures once they are retired. My daughter collects Littlest Pet Shop figures and you’d be amazed at how much the retired (and used!) characters go for on Amazon and eBay. And my son was asking for a retired Harry Potter Lego set this Christmas that was going for $1,000+. In case you’re wondering, he didn’t get it.

The takeaway? You might be able to make some money in the future on specific Lego sets, but traditional investment avenues are still the safest bet.

Also, in case you haven't heard, Lego KidsFest in coming to Charlotte in February. Stay tuned on how you can win tickets!